Canal História


History Channel
The Rebranding

History is, at all costs, the portrayal of an impartiality regarding everything time can be counted on, and time is the source of history and as time goes by history is made everywhere.
The quest of rebranding a TV channel such as the History Channel, which covers matters of such, goes through the process of dividing time into different chronological periods and developing on those lines a brand new versatile identity which aims to coherently differentiate history and the context in which every period may be inserted at all.
H, of History, becomes this new identity’s landmark and its dynamism of adaptivity towards all the history that lie among various eras gives up endless, changing representative possibilities for the broadcasted TV content. Furthermore, the prospect of adding fresh, new variations to different contexts builds to an identity that aims to grow and change over time, just like history.




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